Business & Blog

Second visit is to Munchen at the HWP Office. This is one of the 3 offices H&K has in Germany. The other 2 are in Berlin and Frankfurt. This is usual in Germany, a polycentric nation (lke italy) where companies needs be present in multiple towns. Talking with Thomas, the digital leader in H&K Germany, I discover a lot of things on Internet in his country:
- First of all, the blogging phenomenon is not so important as it is in the other European countries. I cannot understand why. If it s a cultural difference or the lack of high qualified bloggers that created a consensus around theblogosphere. But things are rapidly changing in the country: for the first time ever a blogger has been appointed top journalist of the year.
- Local platform are more important than international one. XING is still number one business-to-business community. Much stronger than LinkedIn. StudiVz is still more important than facebook especially among teenagers. In the future will these national platforms in Germany and elsewhere capitulate to the USA superpowerful platforms?
- There is a strong link on internet between Austria and Germany contents but Switzerland is out of the game. Even if they speak German, the collaboration is poor. Is Schwyzerdütsch so difficult to read?

Other news on Germany to come later.

HWP Office in Munich